New Media Campaigns and the Managed Citizen
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New Media Campaigns and the Managed Citizen by Philip N. Howard
Book DescriptionThe political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.
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Book DetailsISBN: 9780521847490
(228mm x 152mm x 20mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 17-Oct-2005
Country of Publication: United Kingdom
Books By Author Philip N. Howard
Pax Technica, Hardback (May 2015)
A foremost digital expert looks at the most powerful political tool ever created-the internet of things. Will it be like the internet of surveillance and censorship we have now, or will it be something better?
State Power 2.0, Hardback (December 2013)
What causes state-powers to block internet access, disable digital networks or even shut off internet access? How is it done, what is the impact and how do dissidents attempt to fight back? In this timely and accessible volume a collection of high profile, international scholars answer these key questions using cases from Israel, Iran, Russia.
Castells and the Media, Paperback (May 2011)» View all books by Philip N. Howard
* Concise introduction to the key thinker Manuel Castells and his relation to media and communication. * As with all volumes in the theory and media series, this book is written specifically for undergraduate students of media and communication.
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Author Biography - Philip N. Howard
Philip N. Howard is an assistant professor in the Communications Department at the University of Washington. He has published an edited collection with Steve Jones entitled Society Online: The Internet in Context (2003) as well as articles in New Media & Society, American Behavioral Scientist and the Annals of the American Academy of Political and Social Science. Howard has worked as a consultant to the World Resources Institute, the Canadian International Development Agency, and has served on the advisory board of the Survey 2000 and Survey 2001 Projects.
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