New Media Cultures
By (author) P. David Marshall
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New Media Cultures by P. David Marshall
Book Description"New Media Cultures" provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, "New Media Cultures" focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms. Critical areas investigated include: game culture, the internet, the digital transformation of film and television, intellectual property, forms of interactivity, the significance of the user and cultural production in new media. "New Media Cultures" is accompanied by a website, which complements the books and enables students to develop their understanding further. "New Media Cultures" provides a unique approach for thinking about, and engaging with, the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies.
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Book DetailsISBN: 9780340806999
(235mm x 156mm x 6mm)
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 27-Aug-2004
Country of Publication: United Kingdom
Books By Author P. David Marshall
Companion to Celebrity, Hardback (December 2015)
Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies.
Celebrity Culture Reader, Paperback (April 2006)
Through a combination of classic pieces and contemporary writings, this title examines the proliferation of the study of celebrity, and the significance and importance of celebrity in contemporary culture. Taking a broad definition of the concept of celebrity, it also discusses the emergence of CEOs as corporate business celebrities.
Fame Games, Paperback (October 2000)» View all books by P. David Marshall
This revealing book, first published in 2000, outlines how the promotion industry has developed within the Australian media.
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Author Biography - P. David Marshall
P. David Marshall is Chair of the Department of Communication Studies at Northeastern University in Boston. He is the author of Celebrity and Power and the co-author of Web Theory and Fame Games.
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