The New Old
How the Boomers are Changing Everything...Again
By (author) David Cravit
New Old by David Cravit
Book DescriptionThe oldest Baby Boomers have turned 60, but they're refusing to age. This generation is causing yet another revolution - in everything from education and employment to housing, health and sex. Backed up with solid statistical support, The New Old is about groundbreaking ways of thinking, new kinds of relationships and new products that further limit ageing.
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Book DetailsISBN: 9781550228434
(228mm x 152mm x 13mm)
Imprint: ECW Press,Canada
Publisher: ECW Press,Canada
Publish Date: 11-Feb-2008
Country of Publication: Canada
Books By Author David Cravit
Beyond Age Rage, Paperback (April 2012)» View all books by David Cravit
In this provocative new book, Cravit, author of "The New Old, " dissects the apparent war between the baby boomers and the millennials and comes to some surprising conclusions.
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Author Biography - David Cravit
David Cravit is the senior vice president of marketing for Fifty-Plus.Net, Inc. He has more than 30 years of experience in advertising, marketing, and consulting and has participated in the creation and placement of more than $5 billion worth of media advertising. He lives in Toronto, Ontario.
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