The New Operational Culture
The Case of the Theatre Industry
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New Operational Culture by Beatriz Munoz-Seca
Book DescriptionImparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success.
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Book DetailsISBN: 9780230220966
(216mm x 140mm x 20mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 12-Nov-2008
Country of Publication: United Kingdom
Books By Author Beatriz Munoz-Seca
When Business Meets Culture, Hardback (November 2010)View all books by Beatriz Munoz-Seca
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
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Author Biography - Beatriz Munoz-Seca
BEATRIZ MUNOZ-SECA Doctorate in Philosophy and Letter from the University of Navarra and Master in Education from Harvard University. With more than 18 years' experience in high-level positions, in national and international companies as well as in public administration, she has worked in the United States, Mexico and Spain. Professor Munoz-Seca joined IESE in 2000, where she is Full Professor of Production, Technology and Operations Management. JOSEP RIVEROLA Doctorate in Industrial Engineering from the Polytechnic University of Catalunya and PhD in Operations Research from Stanford University. In 1976, he was awarded the chair Organisation of Operational Research and Production at the Polytechnic University of Catalunya. Professor Riverola is currently Professor of Production, Technology and Operations Management and holds the Alcatel chair at IESE, where he also directs the Centre for Operational Excellence.
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