New Product Forecasting by Kenneth B. Kahn
Look inside with Google Book Preview
New Product Forecasting
By Kenneth B. Kahn

New Product Forecasting

An Applied Approach

By (author) See other recent books by Kenneth B. Kahn
Format: Hardback

Normal Price: $290.00
Your Price: $261.00 AUD, inc. GST
Shipping: $6.95 per order
You Save: $29.00! (10% off normal price)
Plus...earn $13.05 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



New Product Forecasting by Kenneth B. Kahn

Book Description

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

Buy New Product Forecasting book by Kenneth B. Kahn from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780765616098
ISBN-10: 0765616092
Format: Hardback
(234mm x 156mm x 17mm)
Pages: 176
Imprint: M.E. Sharpe
Publisher: Taylor & Francis Inc
Publish Date: 15-Jul-2006
Country of Publication: United States

Other Editions...


Books By Author Kenneth B. Kahn

PDMA Handbook of New Product Development by Kenneth B. Kahn PDMA Handbook of New Product Development, Hardback (January 2013)

The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA).

Product Planning Essentials by Kenneth B. Kahn Product Planning Essentials, Hardback (May 2011)

Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of

New Product Forecasting by Kenneth B. Kahn New Product Forecasting, Paperback (July 2006)

A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting. Part II includes techniques of new product forecasting. Part III addresses managerial considerations.

» View all books by Kenneth B. Kahn

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about New Product Forecasting book by Kenneth B. Kahn and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Kenneth B. Kahn close
PDMA Handbook of New Product Development by Kenneth B. Kahn
Product Planning Essentials by Kenneth B. Kahn
Product Planning Essentials by Kenneth B. Kahn
New Product Forecasting by Kenneth B. Kahn
Product Planning Essentials by Kenneth B. Kahn
»
BoomerangBooks.com.au close