New Product Forecasting
An Applied Approach
By (author) Kenneth B. Kahn
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New Product Forecasting by Kenneth B. Kahn
Book DescriptionConcise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
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Book DetailsISBN: 9780765616104
(234mm x 156mm x 12mm)
Imprint: M.E. Sharpe
Publisher: Taylor & Francis Inc
Publish Date: 15-Jul-2006
Country of Publication: United States
Books By Author Kenneth B. Kahn
PDMA Handbook of New Product Development, Hardback (January 2013)
The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA).
Product Planning Essentials, Hardback (May 2011)
Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of
New Product Forecasting, Hardback (July 2006)» View all books by Kenneth B. Kahn
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
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