Newer Insights into Marketing
Look inside with Google Book Preview
Newer Insights into Marketing

Newer Insights into Marketing

Cross-Cultural and Cross-National Perspectives


Format: Hardback

Normal Price: $226.00
Your Price: $203.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $22.60! (10% off normal price)
Plus...earn $10.17 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Newer Insights into Marketing

Book Description

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: * examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries * discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia * analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work * providing you with the basis for speculation on the forces governing inter-firm adaptation * realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.

Buy Newer Insights into Marketing book by from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780789007520
ISBN-10: 0789007525
Format: Hardback
(216mm x 138mm x 14mm)
Pages: 104
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 20-Jul-1999
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Newer Insights into Marketing book by and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by close
NOPI by
The House that Wonky Built by
Star Wars - Book of Sith by
My Little Box of Bedtime Stories by
Mighty Avengers Activity Bag by
Easter by
Peppa Pig Goes to Hospital First Board Storybook by
My Easter Bunny! by
If You're Happy and You Know it (with CD) by
The Very Hungry Caterpillar's Sound Book by
Peter Rabbit Easter Egg Hunt by
Bird Bath Boogie by
Five Little Ducks by
There's a House Inside My Mummy by
Scienceworld 10 by
Star Wars Folded Flyers by
Sealab by
Oxford Big Ideas Science 8: Australian Curriculum Texbook + Obook + Workbook by
Star Wars: Darth Vader: A 3-D Reconstruction Log by
Baby Touch: Moo! Moo! Tab Book by
»
BoomerangBooks.com.au close