Nike Culture by Robert Goldman
Look inside with Google Book Preview
Nike Culture
By Robert Goldman

Nike Culture

The Sign of the Swoosh

By (author) See other recent books by Robert Goldman See other recent books by Stephen Papson
Format: Paperback

Normal Price: $67.00
Your Price: $60.30 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.70! (10% off normal price)
Plus...earn $3.02 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Nike Culture by Robert Goldman

Book Description

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Buy Nike Culture book by Robert Goldman from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780761961499
ISBN-10: 0761961496
Format: Paperback
(234mm x 156mm x 11mm)
Pages: 208
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 22-Dec-1998
Country of Publication: United Kingdom

Other Editions...


Books By Author Robert Goldman

Landscapes of Capital by Robert Goldman Landscapes of Capital, Paperback (April 2011)

Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This title examines how corporate television ads from the last fifteen years that have organized predominant images, tropes and narrative representations of a world in transition.

New Anti-aging Revolution by Robert Goldman New Anti-aging Revolution, Paperback (November 2007)

With medical information doubling every three and a half years, life spans of 110 to 125 years may soon be a reality. This book offers an understanding of the biological processes involved in aging, the ten key body systems where decline first begins and the culprits largely responsible for tipping the clock.

121 Ways to Live 121 Years and More! by Robert Goldman 121 Ways to Live 121 Years and More!, Paperback (April 2007)

Nobody wants to get old. And why would they? The aging process eventually affects our body systems - But chronological age has little to do with a person's biological age. Some people are old at fifty, while others are sharp and spry at ninety. This work shows us how we can implement anti-aging approaches to help us feel, look and perform better.

» View all books by Robert Goldman

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Nike Culture book by Robert Goldman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Robert Goldman close
Landscapes of Capital by Robert Goldman
Landscapes of Capital by Robert Goldman
New Anti-aging Revolution by Robert Goldman
121 Ways to Live 121 Years and More! by Robert Goldman
»
Recent books by Stephen Papson close
Landscapes of Capital by Stephen Papson
Landscapes of Capital by Stephen Papson
Nike Culture by Stephen Papson
»
BoomerangBooks.com.au close