The Culture of Marketing, the Marketing of Culture
By (author) John Seabrook
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Nobrow by John Seabrook
Book DescriptionFrom John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow , a fascinatingly original look at the radical convergence of marketing and culture. In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where good means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker in short, a culture of Nobrow . Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped."
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Book DetailsISBN: 9780375704512
(203mm x 140mm x 16mm)
Imprint: Random House USA Paperbacks
Publisher: Random House USA Inc
Publish Date: 1-Feb-2001
Country of Publication: United States
Books By Author John Seabrook
Song Machine, Paperback (October 2016)
How do you make a song a global smash hit that is guaranteed to make $millions? In this book, the author dissects the workings of this machine, travelling the world to reveal its hidden formulas, and interview its geniuses - 'the hitmakers' - at the centre of it all.
Flash of Genius, Paperback / softback (September 2008)
Based on a true story, "Flash of Genius" is the official tie-in to the feature film starring Greg Kinnear as an inventor who fought against the odds for what he believed in, and won.
Deeper, Paperback (February 1998)» View all books by John Seabrook
"Deeper" presents a brilliant writer's eyewitness account of a fascinating, tumultuous period in the early history of the online world: when the medium moved decisively from that of a geeky hobby to a recognized part of mainstream popular culture.
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