Nonprofit Strategic Positioning
Decide Where to Be, Plan What to Do
By (author) Thomas A. McLaughlin
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Nonprofit Strategic Positioning by Thomas A. McLaughlin
Book DescriptionNonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
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Book DetailsISBN: 9780471717492
(240mm x 167mm x 22mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 17-Mar-2006
Country of Publication: United States
Books By Author Thomas A. McLaughlin
Streetsmart Financial Basics for Nonprofit Managers, Paperback (April 2016)
The complete guide to the basics of nonprofit financial management Let's be honest. Most books about financial management are densely written, heavy on jargon, and light on practicality.
Nonprofit Mergers and Alliances, Hardback (June 2010)
Clear, practical, step-by-step guidance through the nonprofit merger process Using real-world examples, case studies, and enduring frameworks, Nonprofit Mergers and Alliances, Second Edition offers clear, practical, step-by-step guidance through the merger and alliance development process.
Trade Secrets for Nonprofit Managers, Paperback (February 2001)» View all books by Thomas A. McLaughlin
Nonprofit managers often focus on mastering the core competencies of their jobs--fund raising, financial management, board development, and leadership--rather than on becoming wide-ranging executives like their for-profit counterparts.
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Author Biography - Thomas A. McLaughlin
Thomas A. McLaughlin has more than 25 years of experience as a nonprofit manager, trade association executive, and management consultant. He is nationally recognized as an expert in nonprofit mergers and alliances, strategic positioning, and financial management. He is a nonprofit management consultant with Grant Thornton in Boston, and is on the faculty of the Heller School of Social Policy and Management at Brandeis University. A frequent speaker at nonprofit-oriented events nationwide, he has been quoted in numerous industry and national publications. Tom is a monthly columnist and contributing editor for The NonProfit Times. He is also the author of Streetsmart Financial Basics for Nonprofit Managers, 2e and of Nonprofit Mergers and Alliances, both published by Wiley.
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