OBD by Lucas Conley
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OBD
By Lucas Conley

OBD

The Illusion of Business and the Business of Illusion

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Format: Hardback

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OBD by Lucas Conley

Book Description

This title presents a witty, trenchant investigation of a phenomenon that is shaping culture and business in unexpected, disturbing ways."Obsessive Branding Disorder" is a much-needed expose of a business disorder so rampant it has affected our entire culture. Blending trenchant analysis and insight with colourful reportage and humour, "Obsessive Branding Disorder" charts the shift from traditional advertising to the rampant rise of 'the brand'; examining how and why that change happened, and investigating what branding means for us: the often naive consumer.A business-initiative contingent upon consumer approval, branding in many ways determines our world on a daily basis; but in ways few of us have stopped to consider. In an unapologetic examination, Conley offers up a mirror of the branded world, questioning the nature of a national disorder, and the frightening costs it represents to all of us-ones financial and cultural-as branding initiatives creep ever closer to mimicking and replacing traditional forms of community.

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Book Details

ISBN: 9781586484682
ISBN-10: 1586484680
Format: Hardback
(210mm x 140mm x 23mm)
Pages: 240
Imprint: PublicAffairs,U.S.
Publisher: The Perseus Books Group
Publish Date: 31-May-2007
Country of Publication: United States

Books By Author Lucas Conley

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Founded 10 years ago by childhood pals Ryan and Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy.

OBD: Obsessive Branding Disorder by Lucas Conley OBD: Obsessive Branding Disorder, Paperback (July 2009)

A witty, trenchant investigation of branding--a phenomenon that is shaping culture and business in unexpected, disturbing ways

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Author Biography - Lucas Conley

Lucas Conley is a Staff Writer at Fast Company. He began his career at the Atlantic Monthly. His work has also appeared in The Boston Globe and ESPN: The Magazine. He lives in New Mexico. This is his first book.

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