Ocean Travel and Cruising
A Cultural Analysis
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Ocean Travel and Cruising by Arthur Asa Berger
Book DescriptionA one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the "compulsion to cruise," consolidation in the industry, the exploitation of workers on cruise ships, and a great deal more. Here's a section-by-section rundown of what's in store for you and your students in this one-of-a-kind new text: * "The Economics of Cruising" examines cruise categories, industry consolidation, worker exploitation, and ways that cruise lines make money aside from ticket sales. This section also compares the costs of cruises vs. land-based vacations and fills you in on the typical weekly food and beverage consumption of the Carnival line's complement of ships, which sheds light on how a cruise line can, for a mere $10, provide a food array that would cost a restaurant or hotel $33 to $40. * "Signs at Sea--The Semiotics of Cruising" provides you with a quick primer on semiotics and then discusses the cruise ship as a sign system and then breaks the system down to its component parts, discussing dining rooms, cabins/staterooms, dress codes, spatiality, luxury signifiers, the perceived elitism of the cruise experience, the role of photography, and more. * "A Sociological Analysis of Cruising" explores cruise demographics and their meaning, time budgeting on cruises, the sociology of dining, new trends in cruising, and the meaning of gender in relation to ocean cruising. * A particularly intriguing chapter is "A Psychoanalytic Interpretation of Cruising." Beginning with a look at the compulsion to cruise, this section explores cruising's relationship with the unconscious, the paradise myth, hedonism and pleasure seeking, the desire for unconditional love, psychological regression, and more. * In "Selling Smooth Sailing: Advertising and Marketing Cruises," you'll examine print advertisements from eight major cruise lines, look at what they have in common and what the differences are between the messages each cruise line hopes to convey via the style and content of their ads and brochures. * "Cruising (on) the Internet" looks at the intersection of the information superhighway with the world of cruising. You'll learn about the cruise lines' own Web sites, travel agency sites, Internet sites designed to rate and review cruises and cruise ships, and more. * "Notes from a Cruise Journal" shares the author's on-site reflections and impressions of a weeklong cruise from Los Angeles to Puerto Vallarta, Mexico, and back. Written in accessible, jargon-free language that will appeal to students at all levels, Ocean Travel and Cruising: A Cultural Analysis is the most recent of a very small selection of scholarly studies of ocean cruising available in English. Make it a part of your cultural studies, leisure studies, sociology, travel/tourism/hospitality, popular culture, or American studies course this semester!
Buy Ocean Travel and Cruising book by Arthur Asa Berger from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780789021984
(216mm x 156mm x 13mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 13-Apr-2004
Country of Publication: United States
Books By Author Arthur Asa Berger
Media and Communication Research Methods, Paperback (December 2015)
The latest edition of this popular student guide to doing research in media and communication studies.
Gizmos or the Electronic Imperative, Hardback (November 2015)
In his latest book, Arthur Asa Berger offers a concise series of analyses on the transformative impact of digital devices on American society.
Media Analysis Techniques, Paperback (December 2013)
Latest edition of this clearly written, user-friendly, hands-on guide to media criticism. The book empowers students to make their own analyses of the media rather than just accept how others interpret it.
Media, Myth, and Society, Hardback (October 2012)» View all books by Arthur Asa Berger
Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.
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