Offensive Marketing by Warren J. Keegan
Look inside with Google Book Preview
Offensive Marketing
By Warren J. Keegan

Offensive Marketing

An Action Guide to Gaining the Offensive in Business

By (author) See other recent books by Warren J. Keegan See other recent books by Hugh Davidson See other recent books by Elyse Arnow Brill
Format: Paperback

Normal Price: $91.99
Your Price: $82.79 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.20! (10% off normal price)
Plus...earn $4.14 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Offensive Marketing by Warren J. Keegan

Book Description

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

Buy Offensive Marketing book by Warren J. Keegan from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780750674591
ISBN-10: 0750674598
Format: Paperback
(235mm x 191mm x 22mm)
Pages: 430
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 1-Jan-2003
Country of Publication: United Kingdom

Books By Author Warren J. Keegan

Global Marketing Management by Warren J. Keegan Global Marketing Management, Paperback (June 2013)

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

» View all books by Warren J. Keegan

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Offensive Marketing book by Warren J. Keegan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Warren J. Keegan

Professor of marketing and international business at Pace University s Lubin School of Business in New York, where he also serves as the director of the Center for Global Business Strategy. Dr. Keegan is the president of Warren Keegan Associates, Inc., a firm that focuses on marketing and global strategic management. Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Warren J. Keegan close
Global Marketing by Warren J. Keegan
Global Marketing Management by Warren J. Keegan
»
Recent books by Hugh Davidson close
Offensive Marketing by Hugh Davidson
»
Recent books by Elyse Arnow Brill close
Offensive Marketing by Elyse Arnow Brill
»
BoomerangBooks.com.au close