On Media Violence
By (author) W. James Potter
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On Media Violence by W. James Potter
Book DescriptionThis definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.
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Book DetailsISBN: 9780761916390
(229mm x 152mm x 15mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 15-Oct-1999
Country of Publication: United States
Books By Author W. James Potter
Media Literacy, Paperback (March 2016)
The latest edition of this bestselling student introduction to media literacy. Supported by a companion website featuring both student and lecturer resources.
Introduction to Media Literacy, Paperback (October 2015)
An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media and more strategic users of media messages.
Media Effects, Paperback (March 2012)
Guides students through an extensive body of research on the effects of mass media in order to provide them with an in-depth understanding of how the media influences individuals and society.
Arguing for a General Framework for Mass Media Scholarship, Paperback (February 2009)» View all books by W. James Potter
Bestselling author W. James Potter challenges media scholars and students to change the way they think about the media.
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Author Biography - W. James Potter
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
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