One Stop Marketing
What Every Small Business Owner Needs to Know
By (author) Jonathan Trivers
One Stop Marketing by Jonathan Trivers
Book DescriptionHow to find - and keep - your essential core customers? With the increasing number of factory outlets, price clubs, and megastores in today's marketplace, how can small business owners effectively compete for customers? In this practical, straightforward new book, Jonathan Trivers, a marketing professional who has counseled over 1,400 entrepreneurs and small businesses, offers a complete guide to creating and implementing a marketing plan designed to help Main Street retailers - like you - successfully compete against the "big guns". Based on 12 marketing principles, "One Stop Marketing" shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits. With practical tips, invaluable advice, and real-world examples from actual businesses, here's where you'll find: keys to narrowing your product assortment; steps for increasing the value of your products and services; tips on keeping your customer happy long after the sale; methods for promoting to your core customer; and, special "Getting Down to Business" sections that help you determine how to apply each marketing principle to your store.
Buy One Stop Marketing book by Jonathan Trivers from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780471133315
(232mm x 162mm x 26mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 18-Sep-1996
Country of Publication: United States
Books By Author Jonathan Trivers
One Stop Marketing, Paperback (September 1996)» View all books by Jonathan Trivers
A guide to creating and implementing a marketing plan designed to help Main Street retailers successfully compete against the big guns. Based on 12 marketing principles, it shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits.
» Have you read this book? We'd like to know what you think about it - write a review about One Stop Marketing book by Jonathan Trivers and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Jonathan Trivers
JONATHAN TRIVERS was president of Abbey Carpet Company, the largest floor-covering franchiser in the United States. He is currently adjunct professor at the School of Business at Southern Oregon State College. Mr. Trivers lives in Medford, Oregon.
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687