The Opinion Makers
An Insider Exposes the Truth Behind the Polls
By (author) David W. Moore
Normal Price: $47.95
Your Price: $43.16 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.80! (10% off normal price)
Plus...earn $2.16 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Opinion Makers by David W. Moore
Book DescriptionOn January 8, 2008, the date of the New Hampshire primary, media pollsters made their biggest prediction gaffe since dubbing Thomas Dewey a shoo-in to beat incumbent president Harry S. Truman. Eleven different polls forecast a solid win by Barack Obama; instead, Hillary Clinton took New Hampshire and recharged her candidacy. The months that followed only brought more dismal performances and contradictory results-undeniable evidence that something is terribly wrong with the polling industry today. It's easy to spot the election polls that get it wrong. Equally misleading and often far more disastrous are polls misrepresenting public opinion on government policy. For instance, in the period leading up to the U.S. invasion of Iraq, every major media poll showed substantial public support for a preemptive strike. In truth, there was no majority of Americans calling for war. For the first time, David W. Moore--praised as a "scholarly crusader" by the New York Times--reveals that pollsters don't report public opinion, they manufacture it. And they do so at the peril of our democratic process. While critics cry foul over partisan favoritism in the mainstream media, what's really at work is a power bias that polls legitimate by providing the stamp of public approval. Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, Moore describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting question wording, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, "The Opinion Makers" clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
Buy Opinion Makers book by David W. Moore from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780807042328
(216mm x 140mm x 20mm)
Imprint: Beacon Press
Publisher: Beacon Press
Publish Date: 1-Nov-2008
Country of Publication: United States
Books By Author David W. Moore
How to Steal an Election, Paperback (September 2006)» View all books by David W. Moore
Presents the story of how Jeb Bush persuaded the Fox network to call the presidential election for his brother George W Bush on Election Night 2000. It was this call - made by John Ellis, Jebbie's first cousin - that propelled George W Bush into leading position for 43rd president of the United States.
» Have you read this book? We'd like to know what you think about it - write a review about Opinion Makers book by David W. Moore and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.