Opinion Makers by David W. Moore
Look inside with Google Book Preview
Opinion Makers
By David W. Moore

The Opinion Makers

An Insider Exposes the Truth Behind the Polls

By (author) See other recent books by David W. Moore
Format: Hardback

Normal Price: $47.95
Your Price: $43.16 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.80! (10% off normal price)
Plus...earn $2.16 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Opinion Makers by David W. Moore

Book Description

On January 8, 2008, the date of the New Hampshire primary, media pollsters made their biggest prediction gaffe since dubbing Thomas Dewey a shoo-in to beat incumbent president Harry S. Truman. Eleven different polls forecast a solid win by Barack Obama; instead, Hillary Clinton took New Hampshire and recharged her candidacy. The months that followed only brought more dismal performances and contradictory results-undeniable evidence that something is terribly wrong with the polling industry today. It's easy to spot the election polls that get it wrong. Equally misleading and often far more disastrous are polls misrepresenting public opinion on government policy. For instance, in the period leading up to the U.S. invasion of Iraq, every major media poll showed substantial public support for a preemptive strike. In truth, there was no majority of Americans calling for war. For the first time, David W. Moore--praised as a "scholarly crusader" by the New York Times--reveals that pollsters don't report public opinion, they manufacture it. And they do so at the peril of our democratic process. While critics cry foul over partisan favoritism in the mainstream media, what's really at work is a power bias that polls legitimate by providing the stamp of public approval. Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, Moore describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting question wording, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, "The Opinion Makers" clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

Buy Opinion Makers book by David W. Moore from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780807042328
ISBN-10: 0807042323
Format: Hardback
(216mm x 140mm x 20mm)
Pages: 208
Imprint: Beacon Press
Publisher: Beacon Press
Publish Date: 1-Nov-2008
Country of Publication: United States

Books By Author David W. Moore

First Primary by David W. Moore First Primary, Paperback (October 2015)

Since 1952, the primary election in a small, not very diverse New England state has had a disproportionate impact on the U.S. presidential nomination process and the ensuing general election. Although just a handful of delegates are at stake, the New Hampshire primary has become a massive media event and a reasonably reliable predictor of a campaig

How to Steal an Election by David W. Moore How to Steal an Election, Paperback (September 2006)

Presents the story of how Jeb Bush persuaded the Fox network to call the presidential election for his brother George W Bush on Election Night 2000. It was this call - made by John Ellis, Jebbie's first cousin - that propelled George W Bush into leading position for 43rd president of the United States.

» View all books by David W. Moore

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Opinion Makers book by David W. Moore and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by David W. Moore close
First Primary by David W. Moore
Developing Readers and Writers in the Content Areas K-12 by David W. Moore
How to Steal an Election by David W. Moore
»
BoomerangBooks.com.au close