Orchestrating Success by Richard C. Ling
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Orchestrating Success
By Richard C. Ling

Orchestrating Success

Improve Control of the Business with Sales and Operations Planning New edition

By (author) See other recent books by Richard C. Ling See other recent books by Walter E. Goddard
Format: Hardback

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Orchestrating Success by Richard C. Ling

Book Description

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

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Book Details

ISBN: 9780471132271
ISBN-10: 0471132276
Format: Hardback
(231mm x 162mm x 17mm)
Pages: 176
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 5-Jun-1992
Country of Publication: United States

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