Improve Control of the Business with Sales and Operations Planning New edition
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Orchestrating Success by Richard C. Ling
Book DescriptionThe authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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Book DetailsISBN: 9780471132271
(231mm x 162mm x 17mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 5-Jun-1992
Country of Publication: United States
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