The PDMA Toolbook for New Product Development 1
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PDMA Toolbook for New Product Development 1 by Paul Belliveau
Book DescriptionPractical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.* Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
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Book DetailsISBN: 9780471206118
(244mm x 167mm x 31mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 25-Apr-2002
Country of Publication: United States
Books By Author Paul Belliveau
PDMA ToolBook 2 for New Product Development, Hardback (October 2004)» View all books by Paul Belliveau
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.
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Author Biography - Paul Belliveau
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.
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