PR- a Persuasive Industry?
Spin, Public Relations and the Shaping of the Modern Media
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PR- a Persuasive Industry? by Trevor Morris
Book DescriptionPublic relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
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Book DetailsISBN: 9780230205840
(235mm x 155mm x 17mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 6-Oct-2008
Country of Publication: United Kingdom
Books By Author Trevor Morris
Public Relations for the New Europe, Hardback (October 2008)
This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
Public Relations for Asia, Hardback (October 2007)» View all books by Trevor Morris
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
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Author Biography - Trevor Morris
Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the industry and PR Week has described him as one of the most influential people in public relations. Author Simon Goldsworthy: Simon established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has lectured to international audiences, including Johns Hopkins University, USA, and at the Sorbonne, France, where he is a Visiting Professor. He has also worked as a PR consultant in the private sector.
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