Packaging the Presidency
History and Criticism of Presidential Campaign Advertising 3rd Revised edition
By (author) Kathleen Hall Jamieson
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Packaging the Presidency by Kathleen Hall Jamieson
Book DescriptionPackaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
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Book DetailsISBN: 9780195089424
(204mm x 135mm x 30mm)
Imprint: Oxford University Press Inc
Publisher: Oxford University Press Inc
Publish Date: 12-Sep-1996
Country of Publication: United States
Books By Author Kathleen Hall Jamieson
Presidents Creating the Presidency, Paperback (April 2008)
Arguing that the presidency is not defined by the Constitution - but by what presidents say and how they say it, "Deeds Done in Words" has been the definitive book on presidential rhetoric. This title reveals how our media-saturated age has transformed the rhetorical strategies presidents use to increase and sustain the executive branch's powers.
Institutions of American Democracy, Paperback (April 2006)
A collection of essays by the nation's leading journalism scholars and professionals will examine the history, identity, roles, and future of the American press, with an emphasis on topics of concern to both practitioners and consumers of American media.
2000 Presidential Election and the Foundations of Party Politics, Paperback (July 2004)» View all books by Kathleen Hall Jamieson
An examination of the US electoral process, providing an integrated account of the 2000 campaign.
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Author Biography - Kathleen Hall Jamieson
Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.
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