Party Images in the American Electorate
By (author) Mark D. Brewer
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Party Images in the American Electorate by Mark D. Brewer
Book DescriptionParty affiliation has long been the driving force behind electoral politics in the United States. Despite this fact, scant attention has been devoted to the American electorate's party images-the "mental pictures" that individuals have about the parties which enable citizens to translate events in the larger political environment into terms meaningful to them as individuals. Party images are central to understanding individuals' political perceptions and, ultimately, voting behavior. Party Images in the American Electorate systematically examines the substance, evolution, and manipulation of party images within the American public over the last half century, both within the public as a whole and within important subgroups based on class, race and ethnicity, sex, and religiosity. Ultimately, this important book investigates how these party images are tied into the story of party polarization and how they affect electoral outcomes in the United States.
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Book DetailsISBN: 9780415962766
(229mm x 152mm x 10mm)
Publisher: Taylor & Francis Ltd
Publish Date: 15-Jan-2009
Country of Publication: United Kingdom
Books By Author Mark D. Brewer
Polarization and the Politics of Personal Responsibility, Hardback (October 2015)
It is now beyond question that contemporary American politics is highly contentious and divided. We argue that deep disagreement over the idea of personal responsibility lies at the heart of this polarization.
Parties Respond, Paperback (August 2012)
An updated examination of contemporary issues surrounding party politics in the United States
Dynamics of American Political Parties, Hardback (July 2009)
Dynamics of American Political Parties examines the process of gradual change that inexorably shapes and reshapes American politics.
Diverging Parties, Paperback (July 2002)» View all books by Mark D. Brewer
Explores how redistricting, demographic shifts, and political polarization are impacting legislation and voting behavior in the US Congress.
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Author Biography - Mark D. Brewer
Mark D. Brewer is Assistant Professor of Political Science at the University of Maine. He is the author of Relevant No More? The Catholic/Protestant Divide in American Electoral Politics; and co-author of Diverging Parties; Split: Class and Cultural Divides in American Politics; and Parties and Elections in America, 5th edition.
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