The Patron's Payoff
Conspicuous Commissions in Italian Renaissance Art
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Patron's Payoff by Jonathan K. Nelson
Book DescriptionIn "The Patron's Payoff", Jonathan Nelson and Richard Zeckhauser apply the innovative methods of information economics to the study of art. Their findings, written in highly accessible prose, are surprising and important. Building on three economic concepts - signaling, signposting, and stretching - the book develops the first systematic methodology for assessing the meaning of art patronage and provides a broad and useful framework for understanding how works of art functioned in Renaissance Italy. The authors discuss how patrons used conspicuous commissions to establish and signal their wealth and status, and the book explores the impact that individual works had on society. The ways in which artists met their patrons' needs for self-promotion dramatically affected the nature and appearance of paintings, sculptures, and buildings. "The Patron's Payoff" presents a new conceptual structure that allows readers to explore the relationships among the main players in the commissioning game - patrons, artists, and audiences - and to understand how commissioned art transmits information. This book facilitates comparisons of art from different periods and shows the interplay of artists and patrons working to produce mutual benefits subject to an array of limiting factors. The authors engage several art historians to look at what economic models reveal about the material culture of Italy, ca. 1300i'1/21600, and beyond. Their case studies address such topics as private chapels and their decorations, donor portraits, and private palaces. In addition to the authors, the contributors are Molly Bourne, Kelley Helmstutler Di Dio, Thomas J. Loughman, and Larry Silver.
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Book DetailsISBN: 9780691125411
(254mm x 178mm x 25mm)
Imprint: Princeton University Press
Publisher: Princeton University Press
Publish Date: 4-Aug-2008
Country of Publication: United States
Books By Author Jonathan K. Nelson
Plautilla Nelli [1523-1588], Paperback (June 2008)
A little-known painter in sixteenth-century Florence, Plautilla Nelli is one of the first known female Renaissance artists. This collection of essays examines the life and works of Nelli, the prioress of a Dominican convent, with a focus on the artistic, social, and religious contexts.
Italian Art, Society, and Politics, Paperback (June 2008)» View all books by Jonathan K. Nelson
A collection of fifteen essays that offers different perspectives on a wide range of subjects in Italian art history, architecture, history, and urban studies. It includes topics that range from eleventh-century urbanism in Florence and northern influences on Lombard painting to the rewriting of history in the nascent Italian state.
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Author Biography - Jonathan K. Nelson
Jonathan K. Nelson is coordinator of art history at Syracuse University in Florence. He has written extensively on Michelangelo, Leonardo, Botticelli, and Filippino Lippi. Richard J. Zeckhauser is the Frank P. Ramsey Professor of Political Economy at Harvard University's Kennedy School of Government. His most recent book is "Targeting in Social Programs".
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