Patterns of Middle Class Consumption in India and China
Normal Price: $89.00
Your Price: $80.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.90! (10% off normal price)
Plus...earn $4.01 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Patterns of Middle Class Consumption in India and China by Christophe Jaffrelot
Book DescriptionPatterns of Middle Class Consumption in India and China explores the complex history and sociology of the middle class from a comparative perspective. It has papers written by sociologists, anthropologists and political scientists rather than economists, so the emphasis is on cultural shifts rather than economic statistics.The major contribution of this volume is that these two emerging powers of Asia are not, as is usual, compared to the West, but with each other. Considering that these two societies have so much in common in scale, civilization history and as emerging economies, the book is timely. The focus of the book is on the social and political implications of the new consumption patterns among the middle classes of India and China in the context of economic growth, liberalization of markets and globalization. Reflecting upon and critically engaging with the traditional sociological notions on which definitions of the middle class have been based, the book analyzes the intermingling of these notions with new attitudes in the wake of the consumer revolution. More specifically, an entire gamut of aspects of the consumer culture have been explored-tourism, leisure activities and the entertainment industry (art, Karaoke and soap operas)--as well as the consumption of experiences through these. It is argued that these phenomena have particular Indian and Chinese incarnations, which need to be analyzed in a manner that does not privilege a limited western experience of globalization. With its fresh insights and perspectives, the book will appeal to students of anthropology, sociology, political science, media studies and cultural studies. It will also be useful for market research professionals.
Buy Patterns of Middle Class Consumption in India and China book by Christophe Jaffrelot from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780761936237
(216mm x 140mm x 22mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 11-Mar-2008
Country of Publication: United States
Books By Author Christophe Jaffrelot
Pakistan Paradox, Paperback (May 2015)
A fresh political history of Pakistan that explains the resilience of the state and its people and how both persevere against the odds.
Rise of the Plebeians?, Paperback (December 2008)» View all books by Christophe Jaffrelot
A study of the sociological profile of Indian political personnel at the state level. It examines the individual trajectory of 16 states, from the 1950s to 2000s, exploring the evolution of the caste background of their elected representatives known as Members of the Legislative Assembly, or MLAs.
» Have you read this book? We'd like to know what you think about it - write a review about Patterns of Middle Class Consumption in India and China book by Christophe Jaffrelot and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Christophe Jaffrelot
Christophe Jaffrelot is Director CERI (Centre d'Etudes et de Recherches Internationales) at Sciences Po (Paris) and Research Director at the CNRS (Centre National de la Recherche Scientifique). He teaches South Asian politics to doctoral students at Sciences Po. He has written extensively on political and regional issues of South Asia, particularly India and Pakistan. His most recent publications include India's Silent Revolution: The Rise of Low Castes in North India (2002) and Dr Ambedkar and Untouchability: Analysing and Fighting Caste (2004). His current research interests include theories of nationalism and democracy; the rise of lower castes and untouchables in north Indian politics; and ethnic conflicts in Pakistan. Peter van der Veer is University Professor at Utrecht University, The Netherlands. He is also Chairman of the International Institute for Asian Studies and member of the Royal Netherlands Academy of Arts and Sciences. His research area is religion and nationalism in Asia and Europe and in 2001 he received the Hendrik Muller Award for his contribution to social science research on religion. His major works include God on Earth (1988), Religious Nationalism (1994) and Imperial Encounters (2001).
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687