Perception and Imaging by Richard D. Zakia
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Perception and Imaging
By Richard D. Zakia

Perception and Imaging

Photography--A Way of Seeing 3rd Revised edition

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Format: Paperback

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Perception and Imaging by Richard D. Zakia

Book Description

How do you experience a photograph? What do you want a viewer to feel when they look at your image? Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

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Book Details

ISBN: 9780240809304
ISBN-10: 0240809300
Format: Paperback
(246mm x 189mm x 24mm)
Pages: 432
Imprint: Focal Press
Publisher: Taylor & Francis Ltd
Publish Date: 5-Jul-2007
Country of Publication: United Kingdom

Other Editions...


Books By Author Richard D. Zakia

Perception and Imaging by Richard D. Zakia Perception and Imaging, Paperback (March 2013)

When you look at an image, what do you see and feel? What do you want your audience to see and feel when they view your work? This title explores the fundamental act of photography - in other words, seeing - through a combination of technique, history, visual perception, philosophy, and psychology.

Photographic Composition: A Visual Guide by Richard D. Zakia Photographic Composition: A Visual Guide, Paperback (November 2010)

However amazing the subject or technically excellent the photography, the single biggest factor in deciding whether a photograph is good or bad is how well it is composed. This book looks at this fundamental issue by offering instruction in a visual format. It covers the full range of compositional considerations.

Teaching Photography by Richard D. Zakia Teaching Photography, Paperback (May 2006)

Intended for teachers, this book shows how to help students expand their knowledge and abilities in the techniques, the aesthetics, and the way photography fits into a greater world of knowledge. It approaches photographic education from a point of view that stresses the how and why of the education and not the technique to be taught.

» View all books by Richard D. Zakia

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Author Biography - Richard D. Zakia

Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. It was a great and enriching mix. After graduation he was employed as a photographic engineer in the Color Technology Division of Eastman Kodak. During the Sputnik era he decided teaching was his vocation and accepted a position with RIT where he served for 34 years. For a time he was Director of Instructional Research and Development and Chair of the Fine Art Photography Department and graduate program in Imaging Arts. He is a recipient of the Eisenhart Outstanding Teaching Award. Zakia has authored and co-authored thirteen books on photography and perception. He is also the co-editor with Dr. Leslie Stroebel of the third edition (1993) of The Focal Encyclopedia of Photography and a contributor to the fourth edition (2007). His most recent book is Teaching Photography with Dr. Glen Rand. Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. It was a great and enriching mix. After graduation he was employed as a photographic engineer in the Color Technology Division of Eastman Kodak. During the Sputnik era he decided teaching was his vocation and accepted a position with RIT where he served for 34 years. For a time he was Director of Instructional Research and Development and Chair of the Fine Art Photography Department and graduate program in Imaging Arts. He is a recipient of the Eisenhart Outstanding Teaching Award. Zakia has authored and co-authored thirteen books on photography and perception. He is also the co-editor with Dr. Leslie Stroebel of the third edition (1993) of The Focal Encyclopedia of Photography and a contributor to the fourth edition (2007). His most recent book is Teaching Photography with Dr. Glen Rand.

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Perception and Imaging by Richard D. Zakia
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