Global Capital and its Theatrical Seductions
By (author) Maurya Wickstrom
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Performing Consumers by Maurya Wickstrom
Book DescriptionPerforming Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: * the history of capital's relationship with theatre * political developments in the United States * recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task.
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Book DetailsISBN: 9780415339445
(216mm x 138mm x 15mm)
Publisher: Taylor & Francis Ltd
Publish Date: 15-May-2006
Country of Publication: United Kingdom
Books By Author Maurya Wickstrom
Performance in the Blockades of Neoliberalism, Hardback (February 2012)
This book ranges from refugee camps in Palestine to halting sites of the Irish Travellers and elsewhere in search of a new politics practiced through performance. Written through the intersection of performance and philosophy, the book refutes neoliberalism's depoliticizing and strategic uses of humanitarianism, human rights, and development.
Performing Consumers, Paperback (May 2006)» View all books by Maurya Wickstrom
Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.
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