Strangers into Friends into Customers
By (author) Seth Godin
Permission Marketing by Seth Godin
Book DescriptionThe man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity time Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale."
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Book DetailsISBN: 9780684856360
(234mm x 155mm x 25mm)
Imprint: Simon & Schuster Ltd
Publisher: Simon & Schuster Ltd
Publish Date: 5-Oct-1999
Country of Publication: United Kingdom
Books By Author Seth Godin
We are All Weird, Paperback (September 2015)
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
Poke the Box, Paperback (September 2015)
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.
Icarus Deception, Paperback (June 2015)» View all books by Seth Godin
Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy.
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