Turning Strangers into Friends and Friends into Customers
By (author) Seth Godin
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Permission Marketing by Seth Godin
Book DescriptionWhether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
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Book DetailsISBN: 9781416526667
(198mm x 129mm x 0mm)
Imprint: Pocket Books
Publisher: Simon & Schuster
Publish Date: 5-Feb-2007
Country of Publication: United States
Books By Author Seth Godin
Hazlo!, Hardback (September 2016)
If you're stuck at the starting line, you don't need more time or permission. You dont need to wait for an okay or to be told to push the button; you just need to poke. Its a call to action about the initiative youre taking. Godin knows that the spark of initiative in most things is the person.
We are All Weird, Paperback (September 2015)
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
Poke the Box, Paperback (September 2015)View all books by Seth Godin
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.
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Author Biography - Seth Godin
Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.
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