Permission Marketing by Seth Godin
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Permission Marketing
By Seth Godin

Permission Marketing

Turning Strangers into Friends and Friends into Customers

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Format: Paperback

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Permission Marketing by Seth Godin

Book Description

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

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Book Details

ISBN: 9781416526667
ISBN-10: 1416526668
Format: Paperback
(198mm x 129mm x 0mm)
Pages: 256
Imprint: Pocket Books
Publisher: Simon & Schuster
Publish Date: 5-Feb-2007
Country of Publication: United States

Other Editions...

Books By Author Seth Godin

Poke the Box by Seth Godin Poke the Box, Paperback (September 2015)

Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.

We are All Weird by Seth Godin We are All Weird, Paperback (September 2015)

Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.

Icarus Deception by Seth Godin Icarus Deception, Paperback (June 2015)

Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy.

» View all books by Seth Godin


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Author Biography - Seth Godin

Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.

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