Perspectives on Minority Influence
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Perspectives on Minority Influence by Serge Moscovici
Book DescriptionHow does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social processes also in terms of minority influence can the paradox be resolved. The volume is organised into two broadly based but interconnected parts. Part I analyses the process of influence itself, while Part II sets it within the context of groups. The influence of minorities is thus located within the cognitive and social field in which interaction between minorities and majorities occurs. The original and dynamic research paradigms presented here and the theoretical and empirical results that are reported offer alternative insights not only into the phenomenon of influence per se, but also into such classical notions as 'the group' , 'deviance' and 'convergence'.
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Book DetailsISBN: 9780521056380
(229mm x 152mm x 16mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 24-Mar-2008
Country of Publication: United Kingdom
Books By Author Serge Moscovici
Psychoanalysis, Paperback (December 2007)
* For the first time, English-speaking readers will have access to one of the most influential books published in the discipline in the past 30 years. * Psychoanalysis, Its Image and Its Public is in many ways the founding text of the theory of social representations and is, as such, a modern classic.
Making of Modern Social Psychology, Paperback (August 2006)
This fascinating book makes an important contribution to the history of the social sciences. It tells the largely hidden story of how social psychology became an international social science, vividly documenting the micro-politics of a virtually forgotten committee, the Committee on Transnational Social Psychology.
Social Representations, Paperback (October 2000)» View all books by Serge Moscovici
Serge Moscovici first introduced the concept of social representations into contemporary social psychology nearly forty years ago. Since then the theory has become one of the predominant approaches in social psychology, not only in continental Europe, but increasingly in the Anglo--Saxon world as well.
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