Perspectives on Public Relations Research
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Perspectives on Public Relations Research by Danny Moss
Book DescriptionThe practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
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Book DetailsISBN: 9780415217675
(216mm x 140mm x 25mm)
Publisher: Taylor & Francis Ltd
Publish Date: 28-Oct-1999
Country of Publication: United Kingdom
Books By Author Danny Moss
Public Relations, Paperback (December 2011)
Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
Public Relations Cases, Hardback (July 2010)» View all books by Danny Moss
A collection of contemporary international public relations case studies that gives the reader an insight into effective public relations practice in a range of organizational contexts.
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