Pikachu's Global Adventure by Will Derusha
Look inside with Google Book Preview
Pikachu's Global Adventure
By Will Derusha

Pikachu's Global Adventure

The Rise and Fall of "Pokemon"

By (author) See other recent books by Will Derusha See other recent books by Alberto Acereda
Edited by Joseph J. Tobin See other recent books by Joseph J. Tobin
Format: Paperback

Normal Price: $44.89
Your Price: $40.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.49! (10% off normal price)
Plus...earn $2.02 in Boomerang Bucks
Availability: Available Available, ships in 10-12 days, Not for Xmas



Pikachu's Global Adventure by Will Derusha

Book Description

Initially developed in Japan by Nintendo as a computer game, Pokemon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokemon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokemon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokemon craze was mostly over. Pikachu's Global Adventure describes the spectacular, complex, and unpredictable rise and fall of Pokemon in countries around the world. In analyzing the popularity of Pokemon, this innovative volume addresses core debates about the globalization of popular culture and about children's consumption of mass-produced culture. Topics explored include the origins of Pokemon in Japanese cultural traditions of cuteness, insect collecting, and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about children's vulnerability versus agency as consumers; and the contentious question of Pokemon's educational value and place in school. The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education. Tracking the reception of Pokemon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods. Contributors: Anne Allison; Linda-Renee Bloch; Helen Bromley; Gilles Brougere; David Buckingham; Koichi Iwabuchi; Hirofumi Katsuno; Dafna Lemish; Jeffrey Maret; Julian Sefton-Green; Joseph Tobin; Samuel Tobin; Rebekah Willett; Christine Yano

Buy Pikachu's Global Adventure book by Will Derusha from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780822332879
ISBN-10: 0822332876
Format: Paperback
(216mm x 152mm x 19mm)
Pages: 312
Imprint: Duke University Press
Publisher: Duke University Press
Publish Date: 5-Feb-2004
Country of Publication: United States

Other Editions...


Books By Author Will Derusha

Songs of Life and Hope by Will Derusha Songs of Life and Hope, Paperback (March 2004)

First complete English translation of Songs of Life and Hope and The Swan and Other Poetry by Ruben Dario, one of the greatest poets to emerge from Latin America

» View all books by Will Derusha

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Pikachu's Global Adventure book by Will Derusha and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Will Derusha

Joseph Tobin is the Nadine Mathis Basha Professor of Early Childhood Education at Arizona State University. He is the author of ""Good Guys Don't Wear Hats" Children's Talk about the Media, "editor of "Making a Place for Pleasure in Early Childhood Education, "and coauthor of "Preschool in Three Cultures: Japan, China, and the United States."

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Will Derusha close
Songs of Life and Hope by Will Derusha
»
Recent books by Alberto Acereda close
Songs of Life and Hope by Alberto Acereda
Pikachu's Global Adventure by Alberto Acereda
»
Recent books by Joseph J. Tobin close
Making a Place for Pleasure in Early Childhood Education by Joseph J. Tobin
Pikachu's Global Adventure by Joseph J. Tobin
Re-made in Japan by Joseph J. Tobin
Preschool in Three Cultures by Joseph J. Tobin
»
BoomerangBooks.com.au close