Pimpin' Ain't Easy by Beretta E. Smith-Shomade
Look inside with Google Book Preview
Pimpin' Ain't Easy
By Beretta E. Smith-Shomade

Pimpin' Ain't Easy

Selling Black Entertainment Television

By (author) See other recent books by Beretta E. Smith-Shomade
Format: Hardback

Normal Price: $212.00
Your Price: $190.80 AUD, inc. GST
Shipping: $7.95 per order
You Save: $21.20! (10% off normal price)
Plus...earn $9.54 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

Pimpin' Ain't Easy by Beretta E. Smith-Shomade

Book Description

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.

Buy Pimpin' Ain't Easy book by Beretta E. Smith-Shomade from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780415976787
ISBN-10: 0415976782
Format: Hardback
(229mm x 152mm x 18mm)
Pages: 232
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 15-Nov-2007
Country of Publication: United Kingdom

Other Editions...


» Have you read this book? We'd like to know what you think about it - write a review about Pimpin' Ain't Easy book by Beretta E. Smith-Shomade and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Beretta E. Smith-Shomade

Beretta E. Smith-Shomade is Associate Professor of Media Arts at the University of Arizona. She also works as a video documentary producer. She is the author of Shaded Lives: African-American Women and Television.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Beretta E. Smith-Shomade close
BoomerangBooks.com.au close