Planning Focus Groups
Planning Focus Groups v. 2
By (author) David L. Morgan
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Planning Focus Groups by David L. Morgan
Book DescriptionDavid L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools.
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Book DetailsISBN: 9780761908173
(254mm x 178mm x 8mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 24-Jul-1997
Country of Publication: United States
Books By Author David L. Morgan
Integrating Qualitative and Quantitative Methods, Paperback (August 2013)
This book is about research designs for projects that collect both qualitative and quantitative data, so that their combined strengths will accomplish more than would have been possible with any one method.
Single-Case Research Methods for the Behavioral and Health Sciences, Paperback (September 2008)
Indispensable guide to using single-case (or single-subject) research designs to find the evidence that matters
Focus Group Guidebook, Paperback (July 1997)
Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.
Successful Focus Groups, Paperback (January 1993)» View all books by David L. Morgan
Covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
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Author Biography - David L. Morgan
David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).
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