Planning Your Internet Marketing Strategy
A Doctor Ebiz Guide
By (author) Ralph F. Wilson
Normal Price: $52.92
Your Price: $47.63 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.29! (10% off normal price)
Plus...earn $2.38 in Boomerang Bucks
Availability: Available, ships in 8-11 days, Not for Xmas
Planning Your Internet Marketing Strategy by Ralph F. Wilson
Book DescriptionA top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.
Buy Planning Your Internet Marketing Strategy book by Ralph F. Wilson from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780471441090
(233mm x 160mm x 15mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 2-Nov-2001
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Planning Your Internet Marketing Strategy book by Ralph F. Wilson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Ralph F. Wilson
RALPH F. WILSON is one of the world's top Web-marketing and e-business authorities. He is the founding editor of Web Marketing Today(r), Web Commerce Today(r), and Doctor Ebiz(r), and his work has been praised in numerous publications, including The Wall Street Journal, Business Week, Business 2.0, and PC Magazine.
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687