Planning and Implementing Your Major Gifts Campaign
By (author) Suzanne Irwin-Wells
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Planning and Implementing Your Major Gifts Campaign by Suzanne Irwin-Wells
Book DescriptionPlanning and Implementing Your Major Gifts Campaign is part of the Excellence in Fund Raising workbook series. This much-needed guide is designed to help fund raisers demystify the process of major gifts fund raising and conduct a major gifts campaign that will get results. Using an accessible workbook format, Suzanne Irwin-Wells, a well-respected fund raising expert, shows step by step how to identify prospects, select and train volunteers, increase the confidence of solicitors, and plan and implement an effective major gifts campaign. The book is filled with helpful worksheets, checklists, and real-life examples.
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Book DetailsISBN: 9780787957087
(280mm x 212mm x 9mm)
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 14-Jan-2002
Country of Publication: United States
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Author Biography - Suzanne Irwin-Wells
Suzanne Irwin-Wells is founder and principal of Irwin-Wells Associates, a California-based fund raising consulting firm serving philanthropic organizations in the United States and United Kingdom. She has served as both development director and consultant. In addition, she is adjunct professor at Golden Gate University in San Francisco, where she teaches major gifts fund raising.
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