Pocket Guide to Selling Services and Products by Malcolm McDonald
Look inside with Google Book Preview
Pocket Guide to Selling Services and Products
By Malcolm McDonald

Pocket Guide to Selling Services and Products

By (author) See other recent books by Malcolm McDonald See other recent books by Peter Morris
Format: Paperback

Normal Price: $44.99
Your Price: $40.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.50! (10% off normal price)
Plus...earn $2.02 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Pocket Guide to Selling Services and Products by Malcolm McDonald

Book Description

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Buy Pocket Guide to Selling Services and Products book by Malcolm McDonald from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780750626415
ISBN-10: 0750626410
Format: Paperback
(246mm x 189mm x 6mm)
Pages: 96
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 13-Nov-1995
Country of Publication: United Kingdom

Books By Author Malcolm McDonald

Malcolm McDonald on Marketing Planning by Malcolm McDonald Malcolm McDonald on Marketing Planning, Paperback (November 2016)

Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.

Marketing Value Metrics by Malcolm McDonald Marketing Value Metrics, Paperback (October 2014)

Introduces and guides readers through a metrics model that shows how marketing systematically contributes to shareholder value and also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.

MBA Marketing by Malcolm McDonald MBA Marketing, Paperback (December 2013)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

» View all books by Malcolm McDonald

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Pocket Guide to Selling Services and Products book by Malcolm McDonald and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Malcolm McDonald

NDD, ATD, is an illustrator and designer of educational and training materials, head of design and manager of the Media Service Unit, University of Sussex, co-founder and studio manager of Business Training and producer of corporate videos. Peter is co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services (all published by Butterworth-Heinemann).

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Malcolm McDonald close
Malcolm McDonald on Marketing Planning by Malcolm McDonald
Key Account Plans by Malcolm McDonald
Marketing Value Metrics by Malcolm McDonald
MBA Marketing by Malcolm McDonald
Marketing and Finance by Malcolm McDonald
Complete Marketer by Malcolm McDonald
Market Segmentation by Malcolm McDonald
Marketing Plans by Malcolm McDonald
Marketing Plans for Services by Malcolm McDonald
Key Account Management by Malcolm McDonald
Creating Powerful Brands by Malcolm McDonald
Key Account Plans by Malcolm McDonald
Malcolm McDonald on Marketing Planning by Malcolm McDonald
Marketing in a Nutshell by Malcolm McDonald
Marketing Due Diligence by Malcolm McDonald
Marketing Plans for Service Businesses by Malcolm McDonald
Market Segmentation by Malcolm McDonald
Marketing by Malcolm McDonald
New Marketing by Malcolm McDonald
Marketing Planning for Services by Malcolm McDonald
»
Recent books by Peter Morris close
Matter Factory by Peter Morris
Biomedical Imaging by Peter Morris
Kidney Transplantation - Principles and Practice by Peter Morris
Level Playing Fields by Peter Morris
Game of Inches by Peter Morris
Science for the Nation by Peter Morris
Science for the Nation by Peter Morris
Methods of Environmental Impact Assessment by Peter Morris
Methods of Environmental Impact Assessment by Peter Morris
Disgruntled Employee by Peter Morris
Dysfunctional Workplace by Peter Morris
Wiley Guide to Project, Program, and Portfolio Management by Peter Morris
Wiley Guide to Project Organization and Project Management Competencies by Peter Morris
Wiley Guide to Project Technology, Supply Chain, and Procurement Management by Peter Morris
Wiley Guide to Project Control by Peter Morris
Republic of De Gaulle, 1958-1969 by Peter Morris
Limb X-Ray Interpretation by Peter Morris
Guardians by Peter Morris
Age of Consent by Peter Morris
Lernpunkt Deutsch by Peter Morris
»
BoomerangBooks.com.au close