Pocket Guide to Selling Services and Products
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Pocket Guide to Selling Services and Products by Malcolm McDonald
Book DescriptionFirst published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Buy Pocket Guide to Selling Services and Products book by Malcolm McDonald from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780750626415
(246mm x 189mm x 6mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 13-Nov-1995
Country of Publication: United Kingdom
Books By Author Malcolm McDonald
Malcolm McDonald on Marketing Planning, Paperback (November 2016)
Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.
Marketing Value Metrics, Paperback (October 2014)
Introduces and guides readers through a metrics model that shows how marketing systematically contributes to shareholder value and also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
MBA Marketing, Paperback (December 2013)» View all books by Malcolm McDonald
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
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Author Biography - Malcolm McDonald
NDD, ATD, is an illustrator and designer of educational and training materials, head of design and manager of the Media Service Unit, University of Sussex, co-founder and studio manager of Business Training and producer of corporate videos. Peter is co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services (all published by Butterworth-Heinemann).
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