The Complete Guide to Audio and Video Podcasting 2nd Revised edition
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Podcast Solutions by Michael Geoghegan
Book DescriptionWritten by two of the best and brightest podcasting pioneers, Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition is a comprehensive and perceptive guide to all things podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience. Big-name companies and podcasters throughout the United States and thousands of faithful listeners around the world will tell you that Michael W. Geoghegan ("Reel Reviews-Films Worth Watching" and GigaVox Media) and Dan Klass ("The Bitterest Pill" and JacketMedia.com) know how to put together compelling and engaging shows that people come back for week after week. These two pros will guide you through everything, from developing your raw podcast ideas to selecting equipment, creating your podcast (including incorporating music, professional production techniques, and audio- and video-editing secrets), and mobilizing and growing an audience. Plenty has changed since the best-selling first edition of this book, and Michael and Dan bring you all the latest and greatest information on production, distribution, and marketing from the world of audio and video podcasting. Nearly 50 pages of new material and hundreds of updates make this the most complete and up-to-date book on podcasting imaginable. Between Michael's uncanny business and marketing sense and Dan's nearly two decades in the entertainment industry, these authors have the experience to back up their advice on what it takes to elevate your podcast to a professional level. Podcast Solutions gives you not only what youll need to know about podcasting, but also the insider's view on the business of new media production and marketing. Whether you want to use podcasting to inform, educate, entertain, or inspire, whether you are a complete novice or an experienced professional, Podcast Solutions is the guide you need.
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Book DetailsISBN: 9781590599051
(236mm x 192mm x 15mm)
Imprint: Friends of Ed
Publish Date: 15-Nov-2007
Country of Publication: United States
Books By Author Michael Geoghegan
Podcast Academy: The Business Podcasting Book, Paperback (November 2007)» View all books by Michael Geoghegan
Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential medium for various companies looking to extend their communications outreach, and expand their brand awareness. This book covers the business side of podcasting: planning, monetizing, marketing, and measuring.
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Author Biography - Michael Geoghegan
Michael W. Geoghegan is a well-known figure among podcasters and has been involved in podcasting since it earliest days. Because he started early, he has developed personal friendships with most of the key figures in podcasting. Michael has spoken and lead sessions at the Podcast and Portable Media Expo. He was also the first person to lead introductory podcasting classes entitled "Podcasting 101." Michael is frequently sought for comment on podcasting by media sources such as CNN, Wired magazine, The New York Times and USA Today, among many others. Michael produces his own show, Reel Reviews: Film Worth Watching, which has consistently scored in the top 10 among podcast listeners. He recently syndicated Reel Reviews content to DVDtalk.com, the Internet's largest DVD movie review and discussion site. Reel Reviews also currently has paid sponsors. Michael's sponsorship deals represent some of the first for mainstream companies outside the podcasting industry. In addition to Reel Reviews, Michael is executive producer of Grape Radio, a show about wine that in less than 8 weeks' time places in the top 10 out of over 4,000 available podcast shows. Grape Radio has experienced phenomenal growth and features interviews with leading experts in the wine industry. Michael continues to develop and produce shows aimed at the lifestyle and technology markets. He also offers his services as a consultant to businesses developing podcasting and portable media strategies. Michael is widely regarded as a leader in producing quality podcast audio. Many of his online articles on how to podcast remain some of the most popular and widely linked to. Michael lives in Newport Beach, California with his wife and two young sons.
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