Politics after Television by Arvind Rajagopal
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Politics after Television
By Arvind Rajagopal

Politics after Television

Hindu Nationalism and the Reshaping of the Public in India

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Format: Hardback

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Politics after Television by Arvind Rajagopal

Book Description

In January 1987, the Indian state-run television began broadcasting a Hindu epic in serial form, The Ramayana, to nationwide audiences, violating a decades-old taboo on religious partisanship. What resulted was the largest political campaign in post-independence times, around the symbol of Lord Ram, led by Hindu nationalists. The complexion of Indian politics was irrevocably changed thereafter. In this book, Arvind Rajagopal analyses this extraordinary series of events. While audiences may have thought they were harking back to an epic golden age, Hindu nationalist leaders were embracing the prospects of neoliberalism and globalisation. Television was the device that hinged these movements together, symbolising the new possibilities of politics, at once more inclusive and authoritarian. Simultaneously, this study examines how the larger historical context was woven into and changed the character of Hindu nationalism.

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Book Details

ISBN: 9780521640534
ISBN-10: 0521640539
Format: Hardback
(228mm x 152mm x 27mm)
Pages: 402
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 22-Jan-2001
Country of Publication: United Kingdom

Other Editions...

Books By Author Arvind Rajagopal

Politics after Television by Arvind Rajagopal Politics after Television, Paperback (January 2001)

An analysis of the use of media by political and religious interest groups in India

» View all books by Arvind Rajagopal


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