Polling Matters by Frank Newport
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Polling Matters
By Frank Newport

Polling Matters

By (author) See other recent books by Frank Newport
Format: Hardback

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Polling Matters by Frank Newport

Book Description

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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Book Details

ISBN: 9780446530644
ISBN-10: 0446530646
Format: Hardback
(235mm x 161mm x 27mm)
Pages: 302
Imprint: Warner Books
Publisher: Little, Brown & Company
Publish Date: 19-Aug-2004
Country of Publication: United States

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Gallup Editor-in-Chief Frank Newport examines religion in America today, reviews just how powerfully intertwined religion is with every aspect of American society, and explores what appears to be religion's vibrant future in the U.S.

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