By (author) Frank Newport
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Polling Matters by Frank Newport
Book DescriptionPolling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
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Book DetailsISBN: 9780446530644
(235mm x 161mm x 27mm)
Imprint: Warner Books
Publisher: Little, Brown & Company
Publish Date: 19-Aug-2004
Country of Publication: United States
Books By Author Frank Newport
God is Alive and Well, Hardback (November 2012)» View all books by Frank Newport
Gallup Editor-in-Chief Frank Newport examines religion in America today, reviews just how powerfully intertwined religion is with every aspect of American society, and explores what appears to be religion's vibrant future in the U.S.
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