The Portable MBA in Entrepreneurship
Case Study Guide Case Study Guide
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Portable MBA in Entrepreneurship by William D. Bygrave
Book DescriptionThe crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting. Each case study is illustrated with exhibits --financial statements, business plans, sample contracts, and more --and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.
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Book DetailsISBN: 9780471182290
(254mm x 179mm x 18mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 2-Jul-1997
Country of Publication: United States
Books By Author William D. Bygrave
Entrepreneurship, Paperback (April 2014)
Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals.
Portable MBA in Entrepreneurship, Hardback (January 2010)
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree.
Venture Capital at the Crossroads, Hardback (June 1992)» View all books by William D. Bygrave
Examines the role of venture capital in the creation of new businesses. The book provides information on the size of the industry and how risk-taking and the time perspectives of its practitioners are changing, and shows how venture capital is more than a question of lending money.
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Author Biography - William D. Bygrave
WILLIAM D. BYGRAVE, MA, DPhil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and Visiting Professor at INSEAD (the European Institute for Business Administration). DAN D'HEILLY, MBA, is Project Manager for the Center for Entrepreneurial Studies at Babson College. He is also a part-time lecturer at the college.
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