Portfolio Management for New Products
2nd Revised edition
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Portfolio Management for New Products by Robert G. Cooper
Book DescriptionIn this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
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Book DetailsISBN: 9780738205144
(229mm x 152mm x 34mm)
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 14-Dec-2001
Country of Publication: United States
Books By Author Robert G. Cooper
Winning at New Products, Paperback (July 2011)
Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership.
Product Leadership, Hardback (December 2004)
Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach
Product Development for the Service Sector, Hardback (October 1999)» View all books by Robert G. Cooper
The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.
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Author Biography - Robert G. Cooper
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
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