Portfolio Management for New Products
2nd Revised edition
Normal Price: $61.18
Your Price: $55.06 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.12! (10% off normal price)
Plus...earn $2.75 in Boomerang Bucks
Availability: Available, ships in 10-12 days
Portfolio Management for New Products by Robert G. Cooper
Book DescriptionIn this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
Buy Portfolio Management for New Products book by Robert G. Cooper from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780738205144
(229mm x 152mm x 34mm)
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 14-Dec-2001
Country of Publication: United States
Books By Author Robert G. Cooper
Winning at New Products, Paperback (July 2011)
Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership.
Product Leadership, Hardback (December 2004)
Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach
Product Development for the Service Sector, Hardback (October 1999)» View all books by Robert G. Cooper
The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.
» Have you read this book? We'd like to know what you think about it - write a review about Portfolio Management for New Products book by Robert G. Cooper and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Robert G. Cooper
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.