Portfolio Management for New Products by Robert G. Cooper
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Portfolio Management for New Products
By Robert G. Cooper

Portfolio Management for New Products

2nd Revised edition

By (author) See other recent books by Robert G. Cooper See other recent books by Scott Edgett See other recent books by Elko J. Kleinschmidt
Format: Hardback

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Portfolio Management for New Products by Robert G. Cooper

Book Description

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

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Book Details

ISBN: 9780738205144
ISBN-10: 0738205141
Format: Hardback
(229mm x 152mm x 34mm)
Pages: 400
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 14-Dec-2001
Country of Publication: United States

Books By Author Robert G. Cooper

Winning at New Products by Robert G. Cooper Winning at New Products, Paperback (July 2011)

Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership.

Product Leadership by Robert G. Cooper Product Leadership, Hardback (December 2004)

Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach

Product Development for the Service Sector by Robert G. Cooper Product Development for the Service Sector, Hardback (October 1999)

The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.

» View all books by Robert G. Cooper

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Author Biography - Robert G. Cooper

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

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Recent books by Robert G. Cooper close
Winning at New Products by Robert G. Cooper
Product Leadership by Robert G. Cooper
Product Development for the Service Sector by Robert G. Cooper
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Product Development for the Service Sector by Scott Edgett
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