Positioning: The Battle for Your Mind by Al Ries
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Positioning: The Battle for Your Mind
By Al Ries

Positioning: The Battle for Your Mind

20th anniversary ed of 3rd revised ed

By (author) See other recent books by Al Ries See other recent books by Jack Trout
Format: Hardback

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Positioning: The Battle for Your Mind by Al Ries

Book Description

The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

Buy Positioning: The Battle for Your Mind book by Al Ries from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780071359160
ISBN-10: 0071359168
Format: Hardback
(210mm x 195mm x 27mm)
Pages: 246
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Dec-2000
Country of Publication: United States

Other Editions...


Books By Author Al Ries

Marketing Warfare by Al Ries Marketing Warfare, Hardback (December 2005)

Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.

Origin of Brands by Al Ries Origin of Brands, Paperback (September 2005)

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

Fall of Advertising and the Rise of PR by Al Ries Fall of Advertising and the Rise of PR, Paperback (August 2004)

Publicity first, advertising second. This is the message that the authors deliver. This title takes a closer look at the history of many brands that have been built on virtually no advertising and shows readers how to give up the big bang approach, create a category, use PR to communicate credentials and much more.

» View all books by Al Ries

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Author Biography - Al Ries

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

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Recent books by Al Ries close
Fall of PR & the Rise of Advertising by Al Ries
Marketing Warfare by Al Ries
Origin of Brands by Al Ries
Fall of Advertising and the Rise of PR by Al Ries
Positioning by Al Ries
22 Immutable Laws of Branding by Al Ries
Marketing Warfare by Al Ries
22 Immutable Laws of Marketing by Al Ries
Focus by Al Ries
22 Immutable Laws of Marketing by Al Ries
»
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Jack Trout on Strategy by Jack Trout
REPOSITIONING by Jack Trout
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Genie's Wisdom by Jack Trout
Power of Simplicity by Jack Trout
Positioning by Jack Trout
Positioning: The Battle for Your Mind by Jack Trout
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22 Immutable Laws of Marketing by Jack Trout
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»
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