Positioning: The Battle for Your Mind
20th anniversary ed of 3rd revised ed
Normal Price: $44.89
Your Price: $40.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.49! (10% off normal price)
Plus...earn $2.02 in Boomerang Bucks
Availability: Available, ships in 10-12 days, Not for Xmas
Positioning: The Battle for Your Mind by Al Ries
Book DescriptionThe first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
Buy Positioning: The Battle for Your Mind book by Al Ries from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780071359160
(210mm x 195mm x 27mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Dec-2000
Country of Publication: United States
Books By Author Al Ries
Marketing Warfare, Hardback (December 2005)
Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.
Origin of Brands, Paperback (September 2005)
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Fall of Advertising and the Rise of PR, Paperback (August 2004)» View all books by Al Ries
Publicity first, advertising second. This is the message that the authors deliver. This title takes a closer look at the history of many brands that have been built on virtually no advertising and shows readers how to give up the big bang approach, create a category, use PR to communicate credentials and much more.
» Have you read this book? We'd like to know what you think about it - write a review about Positioning: The Battle for Your Mind book by Al Ries and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Al Ries
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687