Positioning: The Battle for Your Mind
20th anniversary ed of 3rd revised ed
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Positioning: The Battle for Your Mind by Al Ries
Book DescriptionThe first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
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Book DetailsISBN: 9780071359160
(210mm x 195mm x 27mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Dec-2000
Country of Publication: United States
Books By Author Al Ries
Marketing Warfare, Hardback (December 2005)
Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.
Origin of Brands, Paperback (September 2005)
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Fall of Advertising and the Rise of PR, Paperback (August 2004)» View all books by Al Ries
Publicity first, advertising second. This is the message that the authors deliver. This title takes a closer look at the history of many brands that have been built on virtually no advertising and shows readers how to give up the big bang approach, create a category, use PR to communicate credentials and much more.
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Author Biography - Al Ries
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
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