Power Brands by Hajo Riesenbeck
Look inside with Google Book Preview
Power Brands
By Hajo Riesenbeck

Power Brands

Measuring, Making and Managing Brand Success

By (author) See other recent books by Hajo Riesenbeck See other recent books by Jesko Perrey
Format: Hardback

Checking availability...



Power Brands by Hajo Riesenbeck

Book Description

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

Buy Power Brands book by Hajo Riesenbeck from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9783527503902
ISBN-10: 3527503900
Format: Hardback
(240mm x 175mm x 29mm)
Pages: 370
Imprint: Wiley-VCH Verlag GmbH
Publisher: Wiley-VCH Verlag GmbH
Publish Date: 12-Nov-2008
Country of Publication: Germany

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Power Brands book by Hajo Riesenbeck and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Hajo Riesenbeck

Hajo Riesenbeck joined McKinsey & Company, Inc., in 1979 as a consultant in Dusseldorf. He was elected to Principal in 1985 and to Director in 1991. He advises international clients in the consumer goods, financial services, branded industrial products, retail, transportation, and chemicals industries. He is one of the leaders of McKinsey's global Marketing Practice. His books include Mega-Macht Marke (2004/2005), Marketing nach Mabeta (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second edition). He is also the author of numerous articles and speeches on marketing. Jesko Perrey is a Partner of McKinsey & Company, Inc. and based in the Dusseldorf office, which he joined in 1999. He leads McKinsey's German Marketing & Sales Practice and serves clients in the consumer goods, retail, financial services, and logistics industries. The functional focus of his work is on branding and marketing spend effectiveness. His books include Mega-Macht Marke (2004/2005), Marketing nach Mabeta (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second edition). Mr. Perrey is also a sought-after speaker and contributor on a wide range of topics in brand management.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Hajo Riesenbeck close
»
Recent books by Jesko Perrey close
Marketing Performance by Jesko Perrey
Power Brands by Jesko Perrey
Retail Marketing and Branding by Jesko Perrey
Power Brands by Jesko Perrey
»
BoomerangBooks.com.au close