Power of Persuasion by Robert Levine
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Power of Persuasion
By Robert Levine

The Power of Persuasion

How We're Bought and Sold

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Format: Paperback

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Power of Persuasion by Robert Levine

Book Description

'An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other - and how and why they work (or don't)...The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of "Friends", you'll know where to turn' - Slashdot.org. 'If you're like most people, you think advertising and marketing work - just not on you. Robert Levine's "The Power of Persuasion" demonstrates how even the best-educated cynics among us can be victimized by sales pitches' - "The Globe and Mail". 'Levine puts [his] analysis in the service of his real mission - to arm the reader against manipulation' - "The Wall Street Journal".'This wonderful book will change the way you think and act in many realms of your life' - Philip Zimbardo former president, American Psychological Association.

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Book Details

ISBN: 9780471763178
ISBN-10: 0471763179
Format: Paperback
(235mm x 157mm x 20mm)
Pages: 288
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 15-Feb-2006
Country of Publication: United States

Other Editions...

Books By Author Robert Levine

Do Parents Matter? by Robert Levine Do Parents Matter?, Hardback (March 2017)

Two anthropologists (and grandparents) investigate the diversity of parenting practices across the world - from the USA to Africa, Japan to Mexico - and come away with a reassuring conclusion: children tend to turn out to be the same well-adjusted adults all around the world no matter the parenting style.

Free Ride by Robert Levine Free Ride, Paperback (September 2012)

Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can't stop the free ride? This title deals with these questions.

How to Make Money with Junk Bonds by Robert Levine How to Make Money with Junk Bonds, Hardback (June 2012)

A tutorial on investing in speculative-grade corporate debt. It covers all essential aspects of high-yield debt.

Clotel by Robert Levine Clotel, Paperback (July 2011)

This edition of Clotel is the only one to include selections from the key texts and cultural documents that Brown drew upon when he wrote his novel. The streamlined second edition includes an updated introduction and features cultural documents which focus more directly on the texts about slavery and race that Brown used.

» View all books by Robert Levine


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Author Biography - Robert Levine

ROBERT LEVINE is Professor and former Chairperson of the Psychology Department at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, NY Times, Utne Reader and American Scientist. He has received awards for his teaching, research and writing, including being named the university's "Outstanding Professor." Dr. Levine has been a Visiting Professor at Universidade Federal Fluminense in Niteroi, Brazil, at Sapporo Medical University in Japan, and at Stockholm University in Sweden. He serves on boards of professional organizations in the U.S. Germany and Taiwan.

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