The Power of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things Right New edition
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Power of Simplicity by Jack Trout
Book Description'Engaging...Trout practices what he preaches' - "Publishers Weekly". 'Compelling' - "Booklist". It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic "Positioning" shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - all without expensive consultants or money-wasting programs. "The Power of Simplicity" throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. Marketing means turning simple ideas into strategy.Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.
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Book DetailsISBN: 9780071373326
(228mm x 152mm x 17mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Feb-2001
Country of Publication: United States
Books By Author Jack Trout
REPOSITIONING, Hardback (November 2009)
Jack Trout's timely follow up to his landmark work, Positioning!
In Search of the Obvious, Hardback (October 2008)
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.
Differentiate or Die, Hardback (March 2008)» View all books by Jack Trout
Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.
UK Kirkus Review » Trout claims that today's business world is obsessed with management fads that offer complex but often useless solutions that only make the situation worse. His new book is an antidote to the proliferation of jargon and provides a clear vision of leadership. He shows managers how to run their companies as if they were entrepreneurs, looking for simple and innovative solutions that focus on what matters most and allow the company to thrive. The book features interviews with well-known executives such as Andy Grove of Intel and Herb Kelleher of Southwest Airlines. (Kirkus UK)
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Author Biography - Jack Trout
Jack Trout, one of the most famous names in the world of marketing strategy, is president of Trout & Partners. He is a popular speaker and the coauthor of such best-selling business classics as Positioning, The New Positioning, and Marketing Warfare. Trout's firm consults to such clients as AT&T, IBM, Merck, Southwest Airlines, and Warner-Lambert. He is based in Greenwich, Connecticut. Steve Rivkin is coauthor of The New Positioning and head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.
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