The Power of Words
Unveiling the Speaker and Writer's Hidden Craft
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Power of Words by David S. Kaufer
Book DescriptionIn 1888, Mark Twain reflected on the writer's special feel for words to his correspondent, George Bainton, noting that "the difference between the almost-right word and the right word is really a large matter." We recognize differences between a politician who is "willful" and one who is "willing" even though the difference does not cross word-stems or parts of speech. We recognize that being "held up" evokes different experiences depending upon whether its direct object is a meeting, a bank, or an example. Although we can notice hundreds of examples in the language where small differences in wording produce large reader effects, the authors of The Power of Words argue that these examples are random glimpses of a hidden systematic knowledge that governs how we, as writers or speakers, learn to shape experience for other human beings. Over the past several years, David Kaufer and his colleagues have developed a software program for analyzing writing called DocuScope. This book illustrates the concepts and rhetorical theory behind the software analysis, examining patterns in writing and showing writers how their writing works in different categories to accomplish varying objectives. Reflecting the range and variety of audience experience that contiguous words of surface English can prime, the authors present a theory of language as an instrument of rhetorically priming audiences and a catalog of English strings to implement the theory. The project creates a comprehensive map of the speaker and writer's implicit knowledge about predisposing audience experience at the point of utterance. The book begins with an explanation of why studying language from the standpoint of priming--not just meaning--is vital to non-question begging theories of close reading and to language education in general. The remaining chapters in Part I detail the steps taken to prepare a catalog study of English strings for their properties as priming instruments. Part II describes in detail the catalog of priming categories, including enough examples to help readers see how individual words and strings of English fit into the catalog. The final part describes how the authors have applied the catalog of English strings as priming tools to conduct textual research.
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Book DetailsISBN: 9780805847833
(229mm x 152mm x 20mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 12-Jan-2004
Country of Publication: United States
Books By Author David S. Kaufer
Rhetoric, the Polis and the Global Village, Hardback (August 1999)
This volume represents current thought on the role of rhetoric in various disciplines, including topics of race, technology, and religion. It addresses the question of the polis in ancient and modern times.
Rhetoric and the Arts of Design, Paperback (March 1996)» View all books by David S. Kaufer
This work questions the rhetoric/technical knowledge split to examine what is at stake in rhetoric's traditional classification as a "practical" art. It explores the distinction between practical and design arts, and enumerates the skills criteria cited in literature to count as an art of design.
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