Powers of Persuasion
The Inside Story of British Advertising 1951-2000
By (author) Winston Fletcher
Normal Price: $40.95
Your Price: $36.86 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.09! (10% off normal price)
Plus...earn $1.84 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Powers of Persuasion by Winston Fletcher
Book DescriptionDuring much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Buy Powers of Persuasion book by Winston Fletcher from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780199228010
(241mm x 162mm x 21mm)
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 10-Jul-2008
Country of Publication: United Kingdom
Books By Author Winston Fletcher
Advertising: A Very Short Introduction, Paperback (June 2010)» View all books by Winston Fletcher
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
» Have you read this book? We'd like to know what you think about it - write a review about Powers of Persuasion book by Winston Fletcher and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Winston Fletcher
Winston Fletcher has worked in advertising for many years, and is the only person ever to have been both Chairman of the Advertising Association and President of the Institute of Practitioners in Advertising. He has spoken and lectured throughout the world on advertising, marketing, and marketing research, and has written extensively on advertising in the media. He was founder Chairman of the World Advertising Research Center, and is a Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster. He is the author of leading books on advertising and other business topics.
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687