Practical Pricing for Results
By (author) Ian Ruskin-Brown
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Practical Pricing for Results by Ian Ruskin-Brown
Book DescriptionThis book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made. In a logical, sequential format, the author sets out basic financial tools such as the Profit and Loss Account, and explains how best to understand, and negotiate within, the business to business and business to consumer markets. In a climate of market instability, the book is a timely examination of pricing as an essential practical discipline in the business world.
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Book DetailsISBN: 9781854183743
(234mm x 156mm x 25mm)
Publish Date: 19-Nov-2007
Country of Publication: United Kingdom
Books By Author Ian Ruskin-Brown
Mastering Marketing, Paperback (September 2006)» View all books by Ian Ruskin-Brown
The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position.
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Author Biography - Ian Ruskin-Brown
Ian Ruskin-Brown is a highly experienced consultant who works with major corporations internationally.
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