The Practice of Graduate Research in Hospitality and Tourism
By (author) Kaye Sung Chon
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Practice of Graduate Research in Hospitality and Tourism by Kaye Sung Chon
Book DescriptionImprove your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students'concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include: * selecting service-oriented employees based on person-organization fit * measuring the effectiveness of advertising on the Internet * examining factors that affect food expenditures of U.S. tourists when they are away from home * explaining the competitive structure of Japanese travelers'overseas destination plans * determining the motivational needs of managers in the on-site foodservice segment * providing adequate education on HIV and AIDS in the workplace for hospitality managers * identifying influential variables of employee turnover in the food and beverage industry The Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.
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Book DetailsISBN: 9780789007278
(229mm x 165mm x 8mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 29-Sep-1999
Country of Publication: United States
Books By Author Kaye Sung Chon
Gay Tourism, Hardback (August 2006)
The gay tourism industry a progressive social force or a pull towards an oppressive status quo? This book investigates the emergence of a commercial gay tourism industry for male clients, the way it is organized, and how the tourism industry promotes cities, resorts, and nations as 'gay' destinations.
Community Destination Management in Developing Economies, Paperback (May 2006)
Presents a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. This book discusses illustrative case studies and effective practical approaches for various facets of destination management.
Managing Sustainable Tourism, Paperback (February 2006)
Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. This book tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth.
Growth Strategies of Hotel Chains, Hardback (February 2006)» View all books by Kaye Sung Chon
A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.
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