Presidential Campaign Communication
The Quest for the White House
By (author) Craig Allen Smith
Presidential Campaign Communication by Craig Allen Smith
Book DescriptionPresidential Campaign Communication is designed to help readers understand and appreciate more fully the ways that the people of the United States use the process of human communication to select their Presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships and redefining communities and shaping public identities and priorities. The book highlights three major areas: * Presidential Campaigns as Communication A consideration of the ways in which Constitutional requirements create political challenges that can only be met by influencing people through communication. Relevant communication theories are introduced and applied to frame the communication challenges facing candidates, voters and the media. * Stages of the Campaign for the White House Presidential campaigns evolve through identifiable stages from surfacing through the primaries and nomination to resolution in the Electoral College. Each stage presents a different set of communication dynamics and challenges for the participants, and different ways for observers to understand the progress being made. * Modes of Presidential Campaign Communication. Laws and rules, political debates, campaign speeches, advertising, news coverage, email and "You Tube" provide political actors with a variety of ways to shape the campaign's evolution. Written with verve and clarity, and illustrated with varied examples including the 2008 campaigns, Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.
Buy Presidential Campaign Communication book by Craig Allen Smith from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780745646091
(244mm x 170mm x 15mm)
Imprint: Polity Press
Publisher: Polity Press
Publish Date: 13-Apr-2010
Country of Publication: United Kingdom
Books By Author Craig Allen Smith
Presidential Campaign Communication, Paperback (March 2015)» View all books by Craig Allen Smith
The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents.
» Have you read this book? We'd like to know what you think about it - write a review about Presidential Campaign Communication book by Craig Allen Smith and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Craig Allen Smith
Craig Allen Smith is Professor of Communication at North Carolina State University.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.