Presidential Campaign Communication
The Quest for the White House
By (author) Craig Allen Smith
Presidential Campaign Communication by Craig Allen Smith
Book DescriptionPresidential Campaign Communication is designed to help readers understand and appreciate more fully the ways that the people of the United States use the process of human communication to select their Presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships and redefining communities and shaping public identities and priorities. The book highlights three major areas: Presidential Campaigns as Communication - A consideration of the ways in which Constitutional requirements create political challenges that can only be met by influencing people through communication. Relevant communication theories are introduced and applied to frame the communication challenges facing candidates, voters and the media. Stages of the Campaign for the White House - Presidential campaigns evolve through identifiable stages - from surfacing through the primaries and nomination to resolution in the Electoral College. Each stage presents a different set of communication dynamics and challenges for the participants, and different ways for observers to understand the progress being made. Modes of Presidential Campaign Communication. - Laws and rules, political debates, campaign speeches, advertising, news coverage, email and "You Tube" provide political actors with a variety of ways to shape the campaign's evolution. Written with verve and clarity, and illustrated with varied examples including the 2008 campaigns, Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.
Buy Presidential Campaign Communication book by Craig Allen Smith from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780745646091
Classification: Elections & referenda , Communication studies , Media studies
Format: Paperback (244mm x 170mm x 15mm)
Imprint: Polity Press
Publisher: Polity Press
Publish Date: 13-Apr-2010
Country of Publication: United Kingdom
You might also like...
Party Ballots, Reform, and the Transformation of America's Electoral System by Erik J. Engstrom
Demonstrates that nineteenth-century electoral politics were the product of institutions that prescribed how votes were cast and were converted into political offices.
Choice Not an Echo by Phyllis Schlafly
Celebrate 50 years since the release of Phyllis Schlafly's monumental A Choice Not an Echo with this special edition.
Why Governments and Parties Manipulate Elections by Alberto Simpser
This book documents the widespread use of blatant and excessive manipulation of elections and explains what drives this practice.
Nonpartisan Primary Election Reform by R. Michael Alvarez» View more books like these...
Examines California's first use of the 'top-two' primary system in 2012 from a variety of perspectives, using several different methodologies.
Books By Author Craig Allen Smith
Presidential Campaign Communication, Hardback (March 2015)» View all books by Craig Allen Smith
The new edition of this well respected textbook introduces studentsto the varied modes and dynamics of presidential campaigncommunication Fully updated and revised throughout, the second edition, includesdetailed analysis of the 2012 campaign and the important rolesocial media played in securing Obama s second term ofoffice.
» Have you read this book? We'd like to know what you think about it - write a review about Presidential Campaign Communication book by Craig Allen Smith and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Craig Allen Smith
Craig Allen Smith is Professor of Communication at North Carolina State University.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
© 2003-2015. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.