The Price is Wrong
Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
By (author) Sarah Maxwell
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Price is Wrong by Sarah Maxwell
Book DescriptionFair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
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Book DetailsISBN: 9780470139097
(233mm x 161mm x 26mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 8-Feb-2008
Country of Publication: United Kingdom
Books By Author Sarah Maxwell
Stashbusters!, Paperback (December 2015)
Sarah Maxwell and Dolores Smith teach readers how to combine fabric from several different lines and styles to create unique "controlled scrappy" quilts that reflect the maker's personality.
Cakes & Cake Decorating, Step-by-Step, Paperback (October 2015)
How to make stunning cakes for special occasions such as weddings, christenings, birthdays and Christmas. Step-by-step instructions for mastering the techniques of royal icing, sugarpaste, fondant, marzipan, frostings, glace icing and chocolate.
Show Me How: I Can Cook, Hardback (November 2013)
Suitable for ages 5 to 9 years, this title offers sixteen diverting and delicious ideas for young chefs - make a silly salad with egg and tomato 'toadstoods', press out entertaining sandwich shapes, put a smile on your pizzas, and float fondant ducks in a jelly pond.
Cakes, Hardback (April 2013)» View all books by Sarah Maxwell
Takes you through all cake making and decorating skills. This book covers all the basics, with tried-and-tested recipes for a wide variety of classic sponge and fruit cakes, and icings and frostings for quick and easy finishing.
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Author Biography - Sarah Maxwell
Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.
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